Abstract: The article describes how the concept and practice of organic agriculture emerged in Bulgaria. While usually presented in relevant literature as a process of conversion or individual motivation, here it is discussed in terms of commitment to worths. The research approach focuses on social aspects of organic farming and thus allows drawing conclusions as to the sustainability of these agricultural practices over time. The analysis suggests that the practice of organic agriculture can be understood in terms of different configurations of worths established in the course of commitment to others and to the concept of the organic.